Jun 2022 to May 2025
Social Media Manager
Freelance
Ran strategy and social for up to 5 consumer and B2B brands at once, lifting visibility, engagement, and conversion across Instagram and TikTok.
Marketing portfolio ✦ 2026
Hi,
I'm Lina
Content and marketing strategist. I help brands turn goals into clear plans, keep the work moving across teams and deadlines, and report results so clients see the real impact.
✦ Content & Marketing Strategist
Santo Domingo, DR
English & Spanish
Remote, US hours
✦ About me
Content with intention, built to grow brands
I am a content and marketing strategist who builds brand positioning, content systems, and communication strategies for brands across B2B and consumer markets.
I care about content that serves a goal, not trends for their own sake. I combine strategic thinking with real execution, and I like being the person who keeps a marketing operation clear, organized, and moving.
4+
years in marketing and content
6+
brands positioned and grown
5
industries across B2B and consumer
Strategic, creative, and grounded in results.
✦ Career path
Experience
Four years growing from social media into content and marketing strategy, across B2B and consumer brands.
May 2025 to Aug 2025
Onboarding Specialist
Caribe Media
Got new clients live fast, from Google Business to email and chatbots, each brand set up on message and on brand.
Aug 2025 to Jan 2026
Digital Marketing Leader
SEMS / The MEP Shop
Built a B2B HVAC brand from zero: full positioning, content ecosystems, and an audience pivot that grew engagement and conversion.
Since Feb 2026
Content & Digital Marketing Strategist
The Hello Team
Now
Design and run B2B content strategy for a US home care agency, turning complex services into clear messaging tied to real commercial goals.
✦ Formation
Education and certifications
Academic training plus constant certification, so I approach marketing with a full view: strategic, creative, and current.
01
Bachelor of Science in Marketing
Universidad APEC, Santo Domingo. 2022 to 2026, in progress.
02
HubSpot certifications
Content Marketing, Inbound, Digital Marketing, Email Marketing, and Marketing Automation and AI.
03
Specialized certifications
International SEO with Semrush, Brand Management and Marketing Analytics with Coursera, and Meta Blueprint certification.
✦ Work stack
Tools
The tools I use to organize processes, plan content, and keep the work strategic, creative, and efficient.
Notion
Asana
ClickUp
Monday
Canva
CapCut
Hypic
Edits
Klaviyo
Zoho
Odoo
Slack
Zoom
Google Meet
Teams
Google Workspace
Microsoft 365
ChatGPT
Claude
Gemini
Manus
Lovable✦ Selected work
Projects and results
Strategy, content, and real metrics from brands I have worked with across very different industries.
Engineering and HVAC
The MEP Shop
Challenge. Launch and position a new technical brand entering a competitive market, starting from no digital presence.
Approach. Market research, audience refinement, and a content plan built around real business goals, plus product launch support and educational outreach.
+35%sales
+48%reach
+32%engagement
Home solutions and lifestyle
Master House
Challenge. Turn a home organization service into a full home solutions and lifestyle brand, and grow recognition.
Approach. Brand strategy, service structure, content strategy, and quarterly growth reports.
+30%clients
+22%sales
Multiplebrand collaborations
Hospitality
Havana Lounge
Challenge. Reposition a venue so its content matched the real experience it offers.
Approach. Content creation, brand strategy, and quarterly growth reports.
200Kviews generated
+40%increase in venue customers
65%reach beyond followers
More work: Francisco Frenos (automotive), La Vuelta (retail), and my own personal brand.
✦ On camera
Personal brand
I build my own brand as @linarodriguez.mkt: content about strategy and marketing, week after week.
From day one, Lina perfectly understood the needs of my business and delivered clear strategies with results in record time.
Daniela CernaMaster House
Hey, hey! Wow, that's excellent. I have nothing to add. You're genuinely talented, and I'm really excited about what we'll be able to accomplish together.
The MEP ShopEngineering and HVAC
✦ Let's connect
Open to new opportunities
I would love to hear about your team and where I could contribute. The fastest way to reach me is email.